Private Label
Private Label
ttends Healthcare has an established reputation with more than 12 years of experience in the manufacturing and marketing of Attends incontinence products. Currently, Attends Healthcare sells its products to more than 22 countries worldwide.
Besides the Attends product-range, Attends Healthcare Europe also manufactures Private Label products for some of the leading European Retailer chains. These Private Label products are distributed to more than 30.000 outlets all over Europe.
Why did our partners chose Attends?
- Because we can offer a range of more than 40 incontinence products: rectangular pads, small and large shaped pads, slips, inserts and bedpads.
- Because our products can meet or exceed the technical performance of the leading brands at a very competitive cost.
Our Service Package to Private Label Customers:
- Knowledge of consumer demand and market needs
- Advice and recommendations on assortment
- Help in the definition of product specifications
- Knowledge and consultancy about artwork, layouts and packaging alternatives
- Recommendations on Launch and Promotion opportunities
The Attends Healthcare manufacturing site in Aneby Sweden:

Moreover, The Lloyds Register Quality Assurance states development of disposable wound care and absorbent medical devices for private labelling.
GMP (Good Manufacturing Practices) is incorporated on every level in our plant. Finally, all our products are CE labelled. More information on how Attends Healthcare values Quality and environment, including a copy of the ISO Certificate.
Product Design tailored to Customers needs
Our technical product expertise helps to design products that meet the Customer?s and Consumer?s needs. We have Private Label experience in the field of rectangular and anatomically shaped pads for light incontinence, shaped pads and slips for moderate/severe incontinence and bedpads in several sizes and absorbencies. In total, this counts to more than 40 different products.

Consumer and Marketing knowledge
For many years, PaperPak manufactures and sells the well-known brand Attends, with presence in all key European countries. This has lead to a large treasure of marketing knowledge about channels, trends, customers, consumers, competitors and packaging.

Packaging Options
Research and development in the area of packaging has lead to a variety of creative packaging solutions we are happy to share with our Private Label Customers.
Some of the products sold under Private Label are:

A Dedicated Private Label Management Team
To meet our Private Label Customers in the most efficient way, Attends Healthcare has established an integrated Private Label Management Team that combines the efforts of Research & Development, Production, Sales and Finance. This ensures the Customer a dedicated and professional approach to his/her enquiry.
Contact us
If you are interested to talk Private Label Business with Attends, you can contact us at privatelabel@attendshealthcare.com, with a short summary of your enquiry. Our Private Label Sales team will contact you as soon as possible. You may also contact one of our local sales offices.
We are currently...
...announcing the opening of the Attends Scottish Service Centre, a new purpose build facility based at Cardonald Business Park near Glasgow Airport.